The Case

Founded in 2009 by a doctor with emergency room and trauma center background, TextArrest was the outcome when an entrepreneur came to PLAYXPERT with an idea and sought to build a solution and a company.

Originally identified as a solution called ‘Stop Texting and Drive’, MetaXpert was approached to assist with software development.  Our client was wary of outsourced software developers because of his previous experience with other contractors.  He quickly realized the difference in working with us.

Using our approach, our client learned to appreciate the importance of planning, creative, identity, product road map planning, and the power of an effective launch.  Although we were originally hired to ‘build software according to spec’, our client realized that he needed MetaXpert to help navigate the market and build a solution with the future in mind.  In addition to ‘building what was asked for’, we helped our client understand what was going to be effective in the market to maximize adoption, revenue and relevance.  We developed both Microsoft-based technology for the consumer and fleet dashboard, we also leveraged our team of mobile device developers to provide a standard offering across multiple smartphones.

TextArrest uses features common in today’s smartphones to set and enforce parameters for safe use of mobile phones inside moving vehicles. From disabling text messaging and calling capabilities while a person is driving to tracking the movement and location of mobile phones in transit, TextArrest provides control, coupled with a Web-based dashboard delivering real time information on phone usage and location.

TextArrest was launched on March 23, 2010 at the CTIA Wireless Convention in Las Vegas qualifying for various product awards and receiving significant fanfare.

TextArrest is a good example of a full end-to-end client.  PLAYXPERT provided the following in our engagement for the company.

• Market analysis for consumer and fleet penetration
• Identity (company name and logo)
• Software design and architecture
• Creative services
• Software development across the dashboard and multiple mobile devices
• Software testing
• Marketing and PR for launch
• Payment services
• Data hosting services