With a decade of account management experience and a penchant for introducing new products and services into the wireless market, Melissa leads the extensive media relations and launch strategy practices for MetaXpert clients.
Melissa is a partner at Mobility PR and was previously at The Hoffman Agency where she led award-winning teams for clients such as Amazon.com, Dolby Laboratories and Hewlett Packard. She is deft at getting to the heart of a company’s value and translating it into targeted messages that spur each important audience into action.
Melissa is highly experienced in Wi-Fi, mobile applications and development platforms, mobile content and search engine subject areas, and equally comfortable promoting technology from the most basic mobile apps to the most complex embedded technologies. Melissa has successfully launched myriad mobile technologies, from mobile browsers to in-flight Wi-Fi to VoIP apps, winning her recognition from the Business Marketing Association, League of American Communications Professionals, Association of Marketing and Communication Professionals and the Public Relations Society of America among others for leading strategic communications programs that delivered measurable results.